Ryan Schwantes
President of Baldwin Research Institute, Inc. – The parent company of The Freedom Model and BRI Publishing.

Ryan Schwantes
President of Baldwin Research Institute, Inc.
I’m Ryan Schwantes. I was born and raised in Wisconsin but relocated to upstate New York in 2001, where I now live with my beautiful wife and our three amazing kids. My family means everything to me—they’re the reason I push myself to be better every single day.
For more than 20 years, I’ve worked with Baldwin Research Institute, Inc. and The Freedom Model, helping people move beyond addiction permanently—without the need for endless meetings, rehab stays, or a lifetime in “recovery.” Instead, I’ve dedicated my career to showing people how they can take back control of their lives and truly gain their freedom.
Outside of my career, I’m passionate about fitness and sports performance nutrition. I’ve been immersed in fitness since I was 14 years old and have had the privilege of helping countless people achieve their goals—whether through designing training programs, building nutrition and supplementation plans, or guiding wrestlers and combat athletes to make weight safely and effectively.
I pride myself on breaking down complex fitness and nutrition concepts into strategies that make sense and actually work. Like many others, I’ve overcome challenges in my own life by focusing on positive motivation and developing lasting lifestyle habits. Those experiences allow me to inspire others to use adversity as fuel—to go further than they ever imagined possible.
At my core, I believe people are incredibly powerful beings. With the right knowledge, dedication, and hard work, there’s no limit to what we can accomplish.